The Evolution of VCS
We launched in 2008 as Le Papier Studio, a small Etsy shop that expressed Vana’s love for paper silhouette art. That dream has since evolved into a business that serves our customers – a global community that shares Vana’s passion for signature heirloom pieces that also evoke their most treasured memories.
In 2021, we rebranded as Vana Chupp Studio to better reflect our evolution and to swing wide the door to usher in even more creative growth. But staying true to our roots, we remain a lifestyle brand committed to elegant, timeless design and fine artistry. Thank you for joining our community on this creative journey. Serving and getting to know you has been, and truly remains, a most wonderful gift.
Vana Chupp Studio is a boutique lifestyle brand that transforms our customers’ most treasured people and moments captured in photographs into exquisite heirloom-quality jewelry and personal accessories. Vana Chupp founded the company as Le Papier Studio in 2008 as a creative expression of her passion for classic silhouette art inspired by her highest calling, motherhood.
Taking your favorite photographs of family, pets or moments in time, we fashion those images into silhouette portraits and exquisite jewelry and personal accessories that are destined to become treasured heirlooms. As she has done from the beginning, Vana continues to directly consult with clients to ensure pieces
perfectly evokes those forever memories.
We know from our own experiences that our little ones grow up entirely too quickly and the precious time we spend with them seems so fleeting. Our mission is to inspire parents to find the joy in even the most seemingly mundane moments, to mentally pause from the distractions and demands of our hectic world in order to live in the present, and to cherish the precious gift of time. These are the moments that write the most important chapters of your story – one that we feel profoundly honored to help illustrate through the heirloom pieces we individually craft for you.
Founder + CEO
Director of Finance + Operations
It all started with a silhouette!
Vana opened her Etsy shop on March 8, 2008 and started creating custom silhouette portraits and stationery.
This small studio was the perfect home for all our paper goods...until it became too small.
Vana signed her first book deal, “Silhouette Art” with Chronicle Books.Her son Nikolas’ silhouette was featured on the cover and graced our company’s logo until March 2021.
Nikolas, 4 years old in VCS first studio space.
Kristen came on board as our first employee. She helped Vana sell her products in local holiday markets.
We started offering jewelry alongside paper products and other accessories.It quickly became a best-seller and we continued to add new collections
We started offering jewelry utilizing precious metals. The Classic Silhouette Charm Necklace quickly became a customer favorite.
Vana with her youngest son, John (then 3) at a local Target store.Vana’s work was featured in select Chicago Target stores.
Vana began accepting commissions for custom house illustrations.
Vana's home studio in Richmond.
Vana began offering custom house ornaments.
As her boys became more independent, Vana started devoting more time to grow her business.
We added birthstone charms to our collection to add another layer of customizing giving our customers more ways to tell their unique stories through jewelry.
Our team of 4!
Vana's first born son, Nikolas (who was 3 at the time she started VCS) now 15 started helping part time at the studio.
We started offering more pieces our customers had been asking for, like these darling charm holders that pair so beautifully with our paperclip chains.
We rebranded to Vana Chupp Studio!
We moved to a new Studio in Richmond's Scott's Addition.
We launched our partnership with Pottery Barn Kids.
Our brand continues to evolve offering our customers the best in custom fine jewelry.