Running a Successful Online Business : Choosing the right shopping cart for your eCommerce site

Perhaps you’ve decided to grow your online business by taking the next step and build an eCommerce to sell your wares. In this post Lisa Guillot of Step Brightly is sharing her thoughts on choosing the right shopping cart for your eCommerce site. Make sure to share your questions/comments with us in the comment area below this post.

(video length 4:29 min)

Step Brightly started a Ecommerce 101 series that is going to showcase extensive research on top-rated shopping cart solutions. Lucky for us, we are going to share much of that in our video series!

In Part 2 of Lisa’s Ecommerce 101 series: What you are going to need, Lisa shares terms you need to be familiar with to need to get your online store running in a legitimate and professional way. All of these items; Merchant Account, Payment Gateway, API integration and an SSL certificate are additional fees, which are often not included in the package price you see on shopping cart websites.

Part 3 of Step Brightly’s Ecommerce 101 series looks at features or ‘add-ons’ and services that your shopping cart should provide you. There are certain features that are offered with any ecommerce solution that are kind of a ‘given’ and should be inherit in any shopping cart you consider, and then there are ‘special features’ that will make your site 10x better!

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